O2 – #YouCanDo from henanX on Vimeo.
O2 (Telefónica Europe) has just released their latest full-length commercial and guess who’s featured? That’s right, our Whatever Skateboards riders Alessandra Koenig & Leticia Nobreza! This was filmed in Malibu, CA on one of the gnarliest downhill rides on the entire West Coast. Sorry boys; this shoot was for professionals only. Shot over the course of several days with a trained cameraman (props), on-site support staff including fellow Whatever rider Suigo Revilla, kickass Whatever Skateboards gear, and of course proper downhill safety equipment this was the real deal. You can only get this kind of downhill skate footage by doing it up right and the end result is incredible. You can catch Alessandra & Leticia shredding at @0:11 and @0:30 and then Ale showing the camera some skateboard modeling love @0:45.
Ridin’ Whatever
Details & Behind the Scenes
The ad campaign hashtag is #YouCanDo but it is going to be tough to do it better than our two riders. If you’ve seen them in other commercials, skate vids, and ad campaigns you know Alessandra and Leticia are professional models and skaters. No stranger to a crazy SoCal shred these girls are *the* definition of girl power. They were backed by an amazing crew and thankfully the only injury was a nice raspberry on the last day, (someone won’t be sitting down for a while!) This particular run in Malibu is not for the faint of heart. Remember, if you’re going to be doing serious downhill runs like this be careful; these are professional riders on a closed course.
Many thanks to O2 and their 2014 campaign “Start Doing (Mach Es)”, (don’t forget the hashtag, #YouCanDo). Also serious shoutouts to international creative agency VCCP and all their creative crew.
Support!
To celebrate our kickass riders and their latest projects we’re offering a 15% off until May 1 using the coupon code YOUCANDO. So get out there and design your own skateboard and support our riders!
Want to help our riders save the world? Alessandra is not just a Whatever rider and professional model she also runs her own non-profit! Help her charity Echo give children in Peru access to sanitary kits so they can have clean water and education about proper hygiene.
Credits
Client: O2
Campaign: 2014 – Start Doing (Mach Es) – LTE, Roaming, Brand
Agency: VCCP
Creative Director: Oliver Frank
Producer: Katharina Thoma
Filmproduction: Cobblestone Berlin GmbH
Director: Nico Beyer
Producer: Juri Wiesner
On-Site Skate Supervisor & Rider Support: Suigo Revilla
Music Supervisor & Licensing Services: henanX
Song Artist: Pharrell Williams
Song Title: Marilyn Monroe
Full Link: https://vimeo.com/91343921
Author: Whatever
Whatever man!